Food Rules-Day 11: Avoid Foods You See Advertised on Television

Food marketers are ingenious at turning criticisms of their products - and rules like these - into new ways to sell slightly different versions of the same processed foods.  They simply reformulate (to be low-fat, have no HFCS or transfats, or to contain fewer ingredients) and then boast about their implied healthfulness, whether the boast is meaningful or not.   The best way to escape these marketring ploys is to tune out the marketing itself, by refusing to buy heavily promoted foods.  Only the biggest food manufacturers can afford to advertise  their products on television.   More than 2/3 of food advertising is spent promoting processed foods (and alcohol), so if you avoid products with big ad budgets, you'll automatically be avoiding edible foodlike substances.  As for the 5% of food ads that promote whole foods, common sense will, one hopes, keep you from tarring them with the same brush - these are the exceptions that prove the rule.

Bogus health claims and faulty food science have made supermarket particularly treacherous  places to shop for real food, which suggests the next 2 rules.